Wednesday 15 August 2012

Diski Travel Agency

Football Administrators in SA have failed to use the momentum the 2010 World Cup offered to lift local soccer and to attract more fans to World Cup stadiums.

We all thought that the World Cup pitches would reproduce a sense of excitement into local football and make inroads to attract the fan base of Spain or Brazil to support local SA teams like Swallows or Bidvest Wits, and if they can't find  a local team to support at least they would look for an experience parallel to the World Cup and visit a stadium they had a good time. 

World Cup Stadiums are simply not attracting soccer fans only Chiefs and Pirates attract soccer fans and fill stadiums, while other big teams like Sundowns or Supersport attract a mere 12,000 fans and small teams attract 5000 fans.

These nothing worse than a sound of a kicked football in a empty stadium it makes you feel lonely and sad. Nowadays there more soccer fans at local Taverns watching football matches than in stadiums.

The 2010 World Cup was suppose to revolutionise SA football in a way that is marketed and consumed.

SA social issues like high unemployment rate, unequal economy, service delivery riots, corruption and poverty,  has got soccer fans back to old habits. Football in SA is suppose to be positioned as an escapism entertainment to the mindset of soccer fans, but day in and day out all local newspaper headline news and front page advertisement are about endless discussions of politics, social and economic issues. No front page news about relaxation or escapism entertainment on a outing to a football match in a stadium.  

SA football bills are paid by TV not crowds at stadiums, the viewership figures are strong and these a huge possibility of the PSL becoming a virtual TV League, and we forget that crowds inside stadiums are a significant part of a sport spectacle.

World Cup stadiums have failed to attract and target surrounding communities. Diski Travel Agency intends to tackle that issue and we can guarantee that we can attract about 20,000 fans per year as a starting target into football stadiums. 

Diski Travel Agency is a perfect sishebo(stew) mix to fill the belly/bowl of empty World Cup stadiums.

 

Tuesday 22 May 2012

Investment Holding Company

The reality in SA is that most Black people don't have a balance sheet and access to funding is the biggest single thing holding back the development of Black Business.

So in order to tackle that situation we need to be like Afrikaners by coming together, forming corporates, putting money together and having access to funding.

The first step would be to increase the saving rate of black households, but the problem with black households is that, they're exposed to high levels of debt, unemployment, increasing food and oil prices.
Those facts do not promote a saving culture in black households.

My School Idea (MSI) aims to address the above challenges that stop black households to save money in order to develop an Investment Holding Company that will finance economical activities that are currently happening in Townships to develop Black Businesses.

My School Idea is to tap into economic activities that are currently happening in Townships.

The truth is SA needs solutions to grow it's economy and MSI Investment Holding Company is one of the solutions to grow the economy. Why consider MSI?

My School Idea (MSI) has the capacity to innovate the education system, the ability to implement by mobilising resources that will make School Learners to take responsibility and to have the capacity to create entrepreneurial solutions that will address a social issue.

My School Idea (MSI) cannot be executed without the help of Corporate SA and the Government.


 

Wednesday 25 April 2012

Online Retail Shop

 Raphela High School in Orange Farm, South Of Joburg

SA Townships and Rural areas have emerged as a new market for National Retail Stores. As we see an increase income level in this market segment that has lead to an increase in Shopping Centre development in Townships.

Developers and Investors are investing millions in Townships to develop Shopping Centres and employing market researchers to help them understand the dynamics of this market segment.

The reality is in Townships the sources of fresh food are street corners not Shopping Centres and the relationship between Street Vendors and Township consumers is deep, because of price, fresh food packages on offer and easy access points for consumers.

My School Learners have identified a gap in the Township Shopping Centre development, that is driven by raising income levels in this market and National Retail stores.
My School Idea is to develop Online Retail Shops in Townships by utilizing the Fresh Food Street Vendor strategy to meet the needs of this market segment. The whole strategy is Price, FMCG packages, easy access points and 48 hrs turn around time to consumers who shop online through My School Idea access point.

According to MasterCard Worldwide research 77% South Africans with access to internet have shopped online. Online retail grew 30% in 2010 passing the R 2 billion mark and pointing 40% growth in 2011. Last year 3.6 million people had been online for five years, by 2015 6.8 million will be online.

My School Learners have identified that an increasing income level in Townships has lead to a rise in shopping activity, and we want to shift 10% of that market share from physical shopping activity to online space. How?

By using the fresh food Street Vendor Strategy to lure consumers to shop online.

Thursday 5 April 2012

Healthcare Assist Scheme


Most South African people are poor, for them private healthcare will forever be out of reach. So it means we need to make public hospitals and clinics places where people can get decent and efficient care, at the same time be treated with dignity.


My school idea healthcare assist scheme goal is to shorten public healthcare waiting hours, specialist care waiting period and for doctors to have access to patient medical record folder on their smart phones.
 Healthcare Assist Scheme will also facilitate life-saving drug shortage by aligning with other public hospitals pharmacies.  

My School Idea Healthcare Assist Scheme mission will be to help the poor with administrating and facilitating their health care experience with public hospitals and clinics to be pleasant, at the same time will be developing a viable and sustainable business idea to address a social issue.