A New Face Of SA Wholesalers

Now is an Era when consumption is not what it was, the word or label consumer is old. It is time for a new marketing discourse that implies respect and understanding.

A new breed of shoppers is challenging the way that wholesalers and retailers packages, prices and distributes their products. Economic pressure and Technological advances have been the key drivers behind the rise of multi-channel, shoppers are highly motivated to find the best value deals. It has become much easier for shoppers to access multitude of money saving options on offer, because they've become more informed and tech-savvy.

Globally the growth of retail e-commerce continues unabated, with sales exceeding $1 trillion in 2012. The scale and pace of the change has been disruptive, allowing some early adopters to grow market share. 

The retail market in South Africa has remained largely unaffected by this, but it’s only a matter of time before this new retail paradigm emerges, and when it does, it will bite quicker and deeper than that of the pace experienced in more mature markets.

South African Wholesale and Retail is in a good place, the omni-channel curve is taking shape and much can be learned from others. The question is when to execute; is it now as a first mover, where the small scale of demand allows for learning, or later, when others have grabbed market share?”

A new economic model has developed for wholesalers, according to TNS Research Surveys in 2011 - 2012 the number of consumers who shopped at wholesalers increased by 25% - 33%.

The reality of the modern day Retail or Wholesaler space is that shoppers are still shopping in-store for the most part and they’re also shopping online more and more. 

In SA even a significant shift of the past 18 years residents in places like Soweto 74% of retail purchases occur outside the Township and those employed, 70% work outside the Township, their workplaces are located too far they leave early in the morning and come back late, they simply can’t find time to shop in the Township, except on weekends. 

It’s time for Wholesalers to build seamless approach to customer experience, through all available shopping channels including mobile, website, QR codes, television, loyalty cards, etc.

Wholesalers need to evolve in the next 10 years will see fewer stores and more convenient stores. Independent retailers will rise in popularity, for example wholesalers like ICC Lifestyle Supermarket are changing the landscape. Independent retail stores are building connections with shoppers, by profiling shoppers and using that data to offer shoppers relevant product specials, events and shopping experiences.

eTail eKasi aims to directly connect Wholesalers to Shoppers using an online platform, that will be access in Spaza shops located in Townships and Rural areas. 

The sole purpose of eTail eKasi is to simply make it possible for wholesalers to connect with shoppers over a distance and to ensure that shoppers can easily browse, search and purchase goods on their retail site. 

A new era has began and in order for wholesalers to survive they need to embrace technology, be flexible and determined to use different business models like eTail eKasi to test the water in new emerging markets and to lead from the front, by showing imagination. Please view below on this blog: eTail eKasi Execution Fee: 1st Phase 

eTail eKasi Execution Fee : 1st Phase

eTail eKasi is simply asking you R 24,000.00 per month excl vat from your advertising budget in return will make sure that 100 Household in a chosen Municipality District each purchase not less than R 300 worth of goods from your online retail store site per month. 

                             Return Of Investment For You:
Spend R 24,000.00 of your advertising budget on eTail eKasi and reach 100 household in your area on a personal level in a relevant way.

1. A clear Profile of your customers, personal details,  product purchase history, direct contact details to help you in future to understand your customers, so that you can offer them relevant products & promotional events.
2. Also you would be assisting MSI fulfill it’s vision to encourage High School Learners to take responsibility, by using entrepreneurial approaches to find solutions for themselves, solutions that are financially sustainable and can improve their socio-economic situation. eTail eKasi is the brain child of High School learners in my neighborhood and its sole purpose will be to develop entrepreneurial spirit among High School learners. You can also use eTail eKasi as a CSI initiative, by helping the youth in the area you operate in to develop their entrepreneurial skill and create employment for themselves.
3. Offer shoppers money-saving options in terms of time, transport fee, convenience and free internet access in Townships.
4. eTail eKasi will simply make sure that if shoppers are not coming to you, will simply go to the shoppers.
5. A customer engagement platform, you can easily measure Return Of Investment and target market penetration.
6. Provide content on your website blog that connects to other services like cooking tips and recipes; this will create a flow of content that will build trust with your customers.
7. Wholesaler will be able to detect future shopper’s patterns and challenges in the FMCG industry. The shoppers data collected will not only unlock operating efficiency but will also help you to better understand the market you operate in.  

eTail eKasi Access Points Municipality Districts

                      

Please note each Municipality District quote may slightly differ from the price quoted above. Give us a call and will pay you a visit to do an execution plan assessment of your region and will quote you based on the region or area you operate. Also please view Sibusiso Vilakazi CV: http://za.linkedin.com/in/msiheadmaster 

Diski Travel Agency

Football Administrators in SA have failed to use the momentum the 2010 World Cup offered to lift local soccer and to attract more fans to World Cup stadiums.

We all thought that the World Cup pitches would reproduce a sense of excitement into local football and make inroads to attract the fan base of Spain or Brazil to support local SA teams like Swallows or Bidvest Wits, and if they can't find  a local team to support at least they would look for an experience parallel to the World Cup and visit a stadium they had a good time. 

World Cup Stadiums are simply not attracting soccer fans only Chiefs and Pirates attract soccer fans and fill stadiums, while other big teams like Sundowns or Supersport attract a mere 12,000 fans and small teams attract 5000 fans.

These nothing worse than a sound of a kicked football in a empty stadium it makes you feel lonely and sad. Nowadays there more soccer fans at local Taverns watching football matches than in stadiums.

The 2010 World Cup was suppose to revolutionise SA football in a way that is marketed and consumed.

SA social issues like high unemployment rate, unequal economy, service delivery riots, corruption and poverty,  has got soccer fans back to old habits. Football in SA is suppose to be positioned as an escapism entertainment to the mindset of soccer fans, but day in and day out all local newspaper headline news and front page advertisement are about endless discussions of politics, social and economic issues. No front page news about relaxation or escapism entertainment on a outing to a football match in a stadium.  

SA football bills are paid by TV not crowds at stadiums, the viewership figures are strong and these a huge possibility of the PSL becoming a virtual TV League, and we forget that crowds inside stadiums are a significant part of a sport spectacle.

World Cup stadiums have failed to attract and target surrounding communities. Diski Travel Agency intends to tackle that issue and we can guarantee that we can attract about 20,000 fans per year as a starting target into football stadiums. 

Diski Travel Agency is a perfect sishebo(stew) mix to fill the belly/bowl of empty World Cup stadiums.

 

Investment Holding Company

The reality in SA is that most Black people don't have a balance sheet and access to funding is the biggest single thing holding back the development of Black Business.

So in order to tackle that situation we need to be like Afrikaners by coming together, forming corporates, putting money together and having access to funding.

The first step would be to increase the saving rate of black households, but the problem with black households is that, they're exposed to high levels of debt, unemployment, increasing food and oil prices.
Those facts do not promote a saving culture in black households.

My School Idea (MSI) aims to address the above challenges that stop black households to save money in order to develop an Investment Holding Company that will finance economical activities that are currently happening in Townships to develop Black Businesses.

My School Idea is to tap into economic activities that are currently happening in Townships.

The truth is SA needs solutions to grow it's economy and MSI Investment Holding Company is one of the solutions to grow the economy. Why consider MSI?

My School Idea (MSI) has the capacity to innovate the education system, the ability to implement by mobilising resources that will make School Learners to take responsibility and to have the capacity to create entrepreneurial solutions that will address a social issue.

My School Idea (MSI) cannot be executed without the help of Corporate SA and the Government.


 

Online Retail Shop

 Raphela High School in Orange Farm, South Of Joburg

SA Townships and Rural areas have emerged as a new market for National Retail Stores. As we see an increase income level in this market segment that has lead to an increase in Shopping Centre development in Townships.

Developers and Investors are investing millions in Townships to develop Shopping Centres and employing market researchers to help them understand the dynamics of this market segment.

The reality is in Townships the sources of fresh food are street corners not Shopping Centres and the relationship between Street Vendors and Township consumers is deep, because of price, fresh food packages on offer and easy access points for consumers.

My School Learners have identified a gap in the Township Shopping Centre development, that is driven by raising income levels in this market and National Retail stores.

My School Idea is to develop Online Retail Shops in Townships by utilizing the Fresh Food Street Vendor strategy to meet the needs of this market segment. The whole strategy is Price, FMCG packages, easy access points and 48 hrs turn around time to consumers who shop online through My School Idea access point.

According to MasterCard Worldwide research 77% South Africans with access to internet have shopped online. Online retail grew 30% in 2010 passing the R 2 billion mark and pointing 40% growth in 2011. Last year 3.6 million people had been online for five years, by 2015 6.8 million will be online.

My School Learners have identified that an increasing income level in Townships has lead to a rise in shopping activity, and we want to shift 10% of that market share from physical shopping activity to online space. How?

By using the fresh food Street Vendor Strategy to lure consumers to shop online.

Healthcare Assist Scheme

Most South African people are poor, for them private healthcare will forever be out of reach. So it means we need to make public hospitals and clinics places where people can get decent and efficient care, at the same time be treated with dignity.

My school idea healthcare assist scheme goal is to shorten public healthcare waiting hours, specialist care waiting period and for doctors to have access to patient medical record folder on their smart phones.

 Healthcare Assist Scheme will also facilitate life-saving drug shortage by aligning with other public hospitals pharmacies.  

My School Idea Healthcare Assist Scheme mission will be to help the poor with administrating and facilitating their health care experience with public hospitals and clinics to be pleasant, at the same time will be developing a viable and sustainable business idea to address a social issue.

Book Publishing Agency

My School : Leshata High School in Orange Farm

The whole aim of the agency will be to put pressure on my school learners, community members and parents to appreciate the value of books and to grow South African book sector.

My school publishing agency will encourage different schools or individuals in my community to research and compile stories that will appeal to the community at large. The agency will commission school learners and individual in the community to submit stories that will excite, entertain and fascinate the community.

The agency will publish books that will be distributed, promoted and marketed in a specific community or region. All publish books that will be publish by my school will be outline with the audience in mind and the publish books will portray stories that are in line with the target market lifestyle, language and culture.

My school publishing agency will publish books that will be affordable and package to appeal to the target market.

My school learners firmly believe that the book publishing initiative can create and enthuse a book reading culture in black communities that will help grow SA book sector.