Football Administrators in SA have failed to use the momentum the 2010 World Cup offered to lift local soccer and to attract more fans to World Cup stadiums.
We all thought that the World Cup pitches would reproduce a sense of excitement into local football and make inroads to attract the fan base of Spain or Brazil to support local SA teams like Swallows or Bidvest Wits, and if they can't find a local team to support at least they would look for an experience parallel to the World Cup and visit a stadium they had a good time.
World Cup Stadiums are simply not attracting soccer fans only Chiefs and Pirates attract soccer fans and fill stadiums, while other big teams like Sundowns or Supersport attract a mere 12,000 fans and small teams attract 5000 fans.
These nothing worse than a sound of a kicked football in a empty stadium it makes you feel lonely and sad. Nowadays there more soccer fans at local Taverns watching football matches than in stadiums.
The 2010 World Cup was suppose to revolutionise SA football in a way that is marketed and consumed.
SA social issues like high unemployment rate, unequal economy, service delivery riots, corruption and poverty, has got soccer fans back to old habits. Football in SA is suppose to be positioned as an escapism entertainment to the mindset of soccer fans, but day in and day out all local newspaper headline news and front page advertisement are about endless discussions of politics, social and economic issues. No front page news about relaxation or escapism entertainment on a outing to a football match in a stadium.
SA football bills are paid by TV not crowds at stadiums, the viewership figures are strong and these a huge possibility of the PSL becoming a virtual TV League, and we forget that crowds inside stadiums are a significant part of a sport spectacle.
World Cup stadiums have failed to attract and target surrounding communities. Diski Travel Agency intends to tackle that issue and we can guarantee that we can attract about 20,000 fans per year as a starting target into football stadiums.
Diski Travel Agency is a perfect sishebo(stew) mix to fill the belly/bowl of empty World Cup stadiums.
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